• Led creative vision and digital strategy for six distinct beauty brands, overseeing social, email, billboards, photo/video shoots, influencer collaborations, and WordPress website design, redevelopment, and monthly updates for promos and events.

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• Recruited, hired, and developed a team of six multidisciplinary creatives, building department structure, workflows, and a collaborative culture focused on innovation and results.

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• Directed paid search and social campaigns across four brands, driving a 700% increase in website sales, 13% growth in retailer sales, and 50% brand growth for two previously underperforming brands (campaigns averaged 6M impressions, 4M unique users, 4,000 clicks/month).

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• Partnered with cross-functional teams to ensure creative executions aligned with overarching business goals and brand identity.

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• Leveraged data insights to continuously optimize campaigns, boosting engagement, awareness, and sales.

• Spearheaded the setup of SCI’s in-house print department, developing workflows, SOPs, and file organization systems to ensure smooth collaboration across departments and high-quality production standards.

 

• Created a design proofing system that improved accuracy and efficiency, adopted by top client Trek Bicycles and mandated across their entire network of print partners.

 

• Managed end-to-end print production for all projects, including digital proofs, file preparation, and final output, ensuring deadlines, budgets, and client specifications were met.

 

• Partnered with the interior design team to create custom wall décor, signage, banners, vinyl applications, and table laminates for a variety of clients, including educational institutions, restaurants, dispensaries, and retail/entertainment spaces, ensuring all designs adhered to brand standards.

 

• Maintained precision in file setup for major clients, including McDonald’s, Burger King, and Trek Bicycles, ensuring full compliance with brand guidelines and project requirements.

 

• Collaborated with the VP of Sales and Marketing to design internal marketing materials — tradeshow assets, social media graphics, email campaigns, and copy — driving brand awareness and engagement.

• Designed custom creative assets across multiple mediums, including business cards, flyers, vehicle wraps, signage, menus, and promotional products, tailored to client brands, goals, and budgets.

 

• Managed end-to-end prepress production, including site measurements, proofing, file setup, and color matching, ensuring high-quality print execution.

 

• Installed vehicle wraps and building signage, delivering polished, professional results with meticulous attention to detail.

 

• Coordinated client installations and communications, ensuring a seamless process from scheduling through final delivery.

 

• Oversaw administrative operations, including proposals, quotes, and record-keeping, supporting workflow efficiency and client satisfaction.

• Managed multiple client projects simultaneously, working from initial pitch through completion to create custom brand assets — including logos, websites, social media graphics, and print materials — tailored to each client’s goals and vision.

 

• Oversaw full website production, collaborating with WordPress developers to execute designs, implement SEO best practices, conduct quality testing, and launch fully responsive websites on schedule.

 

​• Revamped proofing and approval workflow, improving professionalism, clarity, and turnaround times between internal teams and clients.

 

• Elevated company branding by refreshing the logo, marketing materials, digital assets, and website, strengthening Identity's visual identity and market presence.

• Led art/prepress and production departments, managing a team of 10+ screen printing professionals to deliver high-quality work under tight deadlines.

 

• Streamlined proof approval, prepress workflows, and production scheduling, improving turnaround times and ensuring smooth client-to-production handoffs.

 

• Served as the primary client contact, managing daily communication on artwork, proofs, and production timelines while resolving issues promptly and fostering strong, lasting relationships.

 

• Designed multiple award-winning graphics recognized in international industry competitions for creativity and execution.