• Lead the creative vision and digital strategy for six distinct beauty brands including planning all creative assets needed for social media marketing, email marketing, billboard marketing, photo and video shoots, influencer collaborations and Wordpress website design and management 

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• Mentor a team of six multidisciplinary creatives, fostering an innovative, collaborative, and results-driven work environment

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• Lead paid search and social media campaigns for four brands, helping to boost website sales by 350%, retailer sales by 13%, and overall brand growth by 50% for two struggling brands within a year, with campaigns averaging 12 million impressions, 6 million unique users and 4,000 clicks monthly​

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• Collaborate with cross-functional teams to ensure all creative marketing aligns with business objectives and brand standards

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• Leverage data insights to analyze campaign performance and optimize strategies, enhancing brand impact and product sales in a fast-paced industry

• Developed and integrated comprehensive SOPs, workflows, proofing system and file organization for newly established print department; Trek Bicycles, a key client, found it so effective that they adopted it and mandated compliance from all their print partners

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• Designed and produced visually engaging wall graphics, laminates, window coverings, and signage for educational institutions, dispenseries, fine dining and quick service restaurants, translating brand values into impactful visuals

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• Managed multiple production jobs, from digital proofing to print production and installation, ensuring timely completion and effective communication across departments

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• Partnered with the VP of Sales and Marketing to design and produce internal marketing materials, including tradeshow assets, copywriting, social media, and email campaigns

• Developed creative designs for a variety of media, including business cards, flyers, vehicle wraps, signage, menus, and promotional products, tailored to client vision and budget

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• Managed the prepress production process by taking precise measurements, creating and reviewing proofs, setting up prepress files, and ensuring accurate color matching to guarantee high-quality print results

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• Installed vehicle wraps, building signage, and other graphics, ensuring high-quality application and client satisfaction

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• Led the coordination and execution of client installations, providing a seamless and professional client experience from start to finish

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• Handled all administrative tasks, including organizing proposals, generating quotes, managing client communications, and maintaining office records

• Created tailored logo concepts, website designs, social media graphics, and print materials based on client needs; presented and refined designs until client approval

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• Directed website projects from start to finish, including designing layout, managing Wordpress developers, ensuring quality control, implementing SEO, troubleshooting tech issues and launching fully responsive websites

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• Streamlined proof approval process for a more professional appearance and ease of use for Identity’s clients

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• Established and enhanced Identity Dental Marketing’s brand with effective marketing and designs mirroring company’s brand style

• Led the art and pre-press department and the production departments, managing a team of 10+ screen printing professionals to consistently deliver high-quality printed products within strict deadlines

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• Optimized the proof approval, prepress, and production scheduling processes to ensure a seamless transition from client approval to production, allowing for a more efficient production schedule

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• Engaged with clients daily to discuss proofs, artwork, and production timelines, resolving issues and building strong client relationships

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• Created multiple award-winning designs recognized in the screen printing industry's international annual competition

• Established a freelance marketing business that empowers small businesses to accelerate their brand development and marketing spanning a variety of methods, using a diverse range of strategies and insights to fit within their budget and vision.