• Manage and oversee digital marketing efforts for six brands including planning all creative assets needed for social media marketing, email marketing, photo and video shoots, influencer collaborations and Wordpress website design 

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• Lead a team of six multi-faceted creative professionals to foster a collaborative, genuine, and creative work environment

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• Collaborate with cross-functional teams to review all planned creative marketing to ensure they align with overall business goals and objectives.

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• Analyze key performance indicators (KPIs) to assess campaign effectiveness and make data-driven decisions for continuous improvement.

• Design wall graphics and custom table laminates for K-12 schools and universities, fitting within their brand guidelines

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• Manage simultaneous production jobs from digital proofing to pre-press to production with tight deadlines and multi-departmental tasks and communication

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• Coordinate with VP/Sales to design and produce internal marketing assets, such as tradeshow materials, copywriting, social media and email campaigns

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• Created all SOPS, workflows, proofing system and organization for print department recently added to company

• Conceptualize logo and print designs, and vehicle wraps to coincide with client’s vision and budget while ensuring brand consistency

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• Develop creative designs and content for various media and industries, including menus, business cards, flyers, mailers, and promotional products

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• Schedule and coordinate client installations with vendors and production team, providing a seamless client experience

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• Manage incoming and outgoing proposals, quotes, client communication, and invoices

• Developed industry-specific logo concepts, website designs, social media graphics and content & printing projects, based on client’s focus; presented design concepts to clients, made necessary edits prior to client approval

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• Directed website projects from start to finish, including designing layout, managing Wordpress developers, ensuring quality control, implementing SEO, troubleshooting issues, scheduling and launching websites

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• Streamlined proof approval process for a more professional appearance and ease of use for Identity’s clients

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• Enhanced Identity Dental Marketing’s brand with effective marketing and designs mirroring company’s brand style

• Oversaw art and pre-press department and managed screen printing team of 10+ employees to ensure high-quality finished product on time

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• Interacted with clients daily regarding proofs, artwork, production timeline, questions or issues, and developed camaraderie and rapport with clients

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• Designed several award-winning designs in screen printing industry’s international yearly competition

• Established and manage a freelance graphic design business that assists companies in escalating brand development and marketing, utilizing expertise acquired from years in the creative industry